Treat Us Like Six-Year-Olds
Want your story to have maximum impact? Treat us like we’re six years old when telling it.
I’m not suggesting you talk down to your audience.
Kids are smart. They expect you to be real. They expect you to be honest. And they want all of your attention, not some of it.
So, here’s what I mean when I say talk to us like we’re six years old:
- Give us your full attention. Have you ever tried talking to a six-year-old while doing something else? Forget it. It’s no different with your audience. If you’re multitasking while talking to me in person or even on the phone, I’m going to pick up on that at some level. And I won’t like it. You want my full attention for your story? Then give me your full attention while telling it.
- Be clear. You have to be clear when talking to a six-year-old. Start throwing in all that extra “stuff” we tend to include when telling our stories and a six-year-old will tune you out. You know what? So do the rest of us. Save the extra stuff for another time. Or lose it altogether.
- Use concrete examples. Six-year-olds typically aren’t interested in abstract ideas. They want examples. Concrete examples are easier to understand and remember than abstract ideas. Your story may involve talking about ideas. But include examples to help the rest of us understand and remember what you’re saying.
- Be honest. Kids know when you’re not being straight with them. They’ll either call you on it or tune you out. And they’ll be less likely to believe you next time. Your audience isn’t any different. We may not call you on it. Adults are less likely to do that than kids. But we will learn not to trust you.
- Be prepared for questions. Kids ask a lot of questions. Your audience will have questions, too. Welcome the questions. And give us straightforward, honest answers.
Treat us like we’re six years old when telling your story. Are you up to the challenge?
Jerry Brown, APR, PRSA Colorado Treasurer
jerry@JerryBrownPR.com
